David-Goliath Battle Goes To Court;
Inventor Says Company Stole Pager Technology

New Orleans Times-Picayune May 5, 2000 Friday; SECTION: Money; Pg. C01

BYLINE: By Richard Sine West Bank bureau Attorneys for a Japanese consumer-electronics giant accused a Metairie inventor this week of gambling and buying a new Mercedes with money the company loaned him for his paging technology. The accusation was made this week by Matsushita attorney Edward Kohnke IV during opening statements of a lawsuit filed by Metairie inventor Bobby Adams. Adams said he partnered with Matsushita, the Japanese maker of electronic goods under the Panasonic brand, to manufacture and promote pagers in 1994. The deal fell apart three years later, and now Adams claims Matsushita stole his technology. Adams, president of the now bankrupt Axcess Global Corp., has not yet taken the stand, and Kohnke presented no direct evidence to support his accusations. Ronald Goux, chairman of the Lake Pontchartrain Causeway Commission, is chairman of Axcess. "The intent from the beginning was to drive Axcess out of business and take that technology themselves," Axcess attorney Stephen Hackerman said during opening statements. But Kohnke said Matsushita had no interest in the technology. "Why would we want to lose $15 million to put another company out of business to acquire a technology that doesn't work, and that everyone owns but no one uses for pager technology because it doesn't sell?" said Kohnke, who compared the pagers to the Edsel and the lawsuit to a long-shot Powerball ticket. Matsushita's total investment in the partnership was $15 million. The Radio Data Broadcast System allows pager information to be distributed over existing FM airwaves without the need to build additional antenna towers. Under RDBS technology, pager users can receive stock quotes or other alphanumeric information. Under terms of the partnership between the two companies, Matsushita agreed to design and manufacture the pagers while Axcess Global committed to lease and maintain a network of FM transmission stations. Matsushita executives also promised to finance the network and advertise the pagers, according to the plaintiff. Hackerman said in opening statements that Matsushita crushed Axcess in an attempt to stifle competition and failed to deliver promised financing. Matsushita forced Axcess into an 11-state rollout of the technology even though executives of the Japanese company had predicted the move would bankrupt Axcess, Hackerman said. And even though Matsushita's own consultants estimated the cost of setting up the network at $5 million, the company loaned Axcess only $3.5 million, he said. "They knew exactly what was going to happen ... they waited for Axcess to go belly-up," Hackerman said. Matsushita's advertising campaign also failed to live up to its promises. And once Matsushita scrapped the project, it refused to give Axcess the pagers it had manufactured or the technology, Hackerman said. "They knew the problem was with their product, the pager," he said, adding, "If the technology won't work, why won't they give it back?" But Kohnke said the RDBS standards had long been available to the public, and that Adams merely had been the first to apply it to paging. He said Axcess had entered into a failed earlier agreement with another manufacturer, Spartan, who also still had the technology. "If (the technology) was good, (Spartan) already owns it, they'd make (pagers)." Spartan and Matsushita both abandoned the RDBS technology because it resulted in poor information reception and a low battery life for pagers, Kohnke said. Matsushita abided by the contract which allowed it to pull out if the pagers did not sell, he said. Kohnke said the $3.5 million Matsushita loaned to Axcess never was intended to cover the entire cost of setting up the network. The money was just to cover startup costs, and it was Axcess's responsibility to pay for operating costs. He also pointed the finger at Adams for mismanagement, claiming Adams had used part of the $3.5 million to pay for gambling, a new car, personal income tax debt and a $100,000 loan to a relative. Matsushita has sued Axcess for non-repayment of the loan. On Thursday, jurors heard videotaped testimony from top Matsushita executives involved in the deal. The case adjourned for the weekend Thursday. Axcess executives Goux and Adams are expected to testify soon in what is expected to be a lengthy trial.